BHeart
A Health Companion with Endless Battery
BHeart is a smart bracelet powered by body heat and solar energy,
eliminating the need for constant charging. It began as an internal
innovation challenge, developed by a small team to create a
compelling proof of concept.
As the sole designer on the team, I led the entire design process,
including branding, product video, art direction for 3D renderings
and photography, native app design, and the landing page. I also
played a key role in shaping the marketing strategy. We crafted a
powerful tagline: “Switch on Endless Energy – Forget about charging
your device, focus on recharging yourself.”
Our efforts paid off—
BHeart earned the CES Innovation Award 2023 🏆,
and the attention we gathered was outstanding. The product video I
created garnered
over 3,000 views during the show, amplifying our reach and impact.