Branding to product design for BHeart

BHeart is a smart bracelet powered by body heat and solar energy, eliminating the need for constant charging. It began as an internal innovation challenge, developed by a small team to create a compelling proof of concept.
As the sole designer on the team, I led the entire design process, including branding, creating a product video, art direction for 3D renderings and photography, native app design, and the landing page. I also played a key role in shaping the marketing strategy. We crafted a powerful tagline: “Switch on Endless Energy – Forget about charging your device, focus on recharging yourself.”
Our efforts paid off— BHeart earned the CES Innovation Award 2023 🏆, and the attention we gathered was outstanding. The product video I created garnered over 3,000 views during the show, amplifying our reach and impact.